Faculty works with senior leaders on mission-critical brand positioning — defining the vision, narrative, and architecture that lets organizations act decisively and show up coherently.
Brand is where strategy meets the market. It's a critical inflection point that carries real commercial weight, and is where expert advisory can make all the difference.
Faculty operates as a counterweight to the disconnect between organisation and agency: independent, experienced, and fluent across strategy, design, and execution.
Faculty is led by Gordon Alexander Candelin — 30 years experience in design, brand and business.
Engagements are advisory-first, senior-led, and limited.
Special Projects is Faculty's applied practice — bespoke design and build across brand, product, and emerging technology.
Special projects works on complex problems for ambitious clients, where understanding, speed and expertise are critical.
Senior-led, hands-on, no handoffs.